AutoNation adds 3 to brand plan

March 4, 2013

Some luxury brands are giving AutoNation Inc., the country’s largest auto retailer, the OK to put the AutoNation brand name on their dealerships.

But continued reluctance about retailer branding from the best-selling luxury automakers — the German manufacturers, in particular — may keep AutoNation’s branding strategy from spreading to the rest of its network and throughout the industry.