Champion’s Code: How principles of sports champions can apply to the trucking industry

October 24, 2022

One of Ross Bernstein’s failures was the source of one of his greatest successes.

The lifelong sports fan and author of nearly 50 sports books decided to try out for the Minnesota Gophers team, but that didn’t pan out as planned.

During his walk-on, he smashed into team captain Todd Richards, who was wearing a jersey with a red cross, indicating that he was injured. That knocked Bernstein out of a spot on the team … at least as a player. But it led him to become the Goldy Gopher mascot, which ultimately gave him the idea that started his career as an author: writing his first and successful book titled Gopher Hockey by the Hockey Gopher.

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