Will the ongoing economic recovery be a U-shape, a V-shape, an L-shape, a W-shape, a Nike Swoosh?
Yes. All of the above. But that’s really the wrong question. Instead of asking what the recovery will look like for the overall economy, you should be asking, “What will the recovery look like for my business?” and “How will I adapt?”
Some say we’re all in the same boat with the COVID-19 coronavirus pandemic. Not true. We’re all in the same storm, but not in the same boat. Amazon and UPS are doing great right now; clothing retailers are not. Same storm, different boats.
