A lot of time and effort goes into spec’ing a commercial truck, but much of that work goes unappreciated by the untrained eye. Well-executed fleet graphics, on the other hand, not only project a largely positive image, they also are more obvious than a finely tuned axle ratio or a calculated aerodynamics package.
Trucks and trailers are a canvas with unlimited possibilities for showcasing a company’s heritage, its values and its strengths, and they are a carrier’s most visible – and most mobile – means of marketing.
Since 1978, Commercial Carrier Journal has recognized excellence in fleet graphics design and execution among carriers willing to invest in their own imagination.
The judges for this year’s competition included a 15-person panel from the editorial, art design and marketing staffs of CCJ and fellow Randall-Reilly publications Overdrive, Trucks, Parts, Service, Successful Dealer and Truckers News.
Each judge ranked their top five out of 70 submitted entries, and scores were weighted to determine a final ranking. The five submissions this year successfully relate the company’s purpose, tell a story, champion a cause or promote a strong corporate brand image.
