Guillermo Garcia said the biggest mistake he made when he started his over-the-road trucking business in the U.S. was following the crowd on rate per mile (RPM) when it came to booking loads. He said everyone in the industry is obsessed with RPM, but that’s not always the best route when you’re a small business.
Garcia has since co-founded and leads advanced freight booking and fleet management platform SmartHop, which created the MPI (market profitability index) using its own data and information from customers’ operations to give them real-time profitable load recommendations.
