‘Is the juice worth the squeeze?’ Fleets weigh strategies to protect image

April 13, 2021

Motor carriers have largely benefitted from using social media platforms to stay connected with a remote driver workforce, as well as with current and  prospective customers. A hard-fought image can be tarnished instantly, however, with a commentator who shares grievances or negative opinions.

Like most companies, motor carriers are generally cautious about information they share publicly with the risks of becoming the next victim of cancel culture. But as much as companies try to create a positive vibe on social media, someone will always have something negative to say. How should fleets handle these situations?