Pay a top factor for driver turnover but ‘not always an amount issue’

January 28, 2023

Inflationary challenges bundled with carriers running fewer miles due to reduced demand create conditions where drivers become fixated on pay and are more susceptible to be persuaded by the recruitment efforts of other carriers that promise better wages.

Nearly a quarter of all respondents (23%) to CCJ‘s most recent What Drivers Want survey of company drivers and leased owner-operators said they would raise pay if they were in charge of a fleet and could do one thing to attract and retain drivers. Another 18% said they would guarantee pay, loads or mileage to make take home pay more predictable.