Plaintiff attorneys put a lot of effort into painting truckers in a negative – if not outright violent – light, but among the defense tools carriers have at their disposal is their own reputation and how their companies are perceived.
One of the things a carrier can do to sculpt its public perception is refine its web footprint, because the Internet will be the first place litigators and potential jurors look post-crash.
“Companies really need to be dialed in on what their social media Internet presence is,” said Steve Setliff, managing partner of Setliff Law, “because it’s been my experience in trying these cases and in dealing with jurors afterwards that the judges admonition to not check any outside sources goes out the window.”
