Behind every good diversity and inclusion program is a good bot — or at least that’s some of the story at U.S. Xpress, which is enjoying a rise in its Spanish speaking driver population thanks in part to an algorithm dedicated to reaching applicants whose primary language is not English.
But U.S. Xpress is not stopping there. The 37-year-old conglomerate has also been stepping up recruiting and retention efforts among women and other population groups that have historically steered clear of the trucking industry.
