Competitive advantage for carmakers is no longer just about quality or the technology used in the vehicle, as the leading manufacturers are already on a level playing field there. Tomorrow’s differentiator is going to be logistics.
This will be the rally cry for the industry, according to Michael Robinet, managing director at IHS Automotive Consulting, who opened discussions at the Automotive Logistics Europe conference in Bonn, Germany today. With the European car industry still in stagnation and not likely to show significant growth again until
