V-shaped recovery shifts capacity strategies of shippers, carriers, brokers

November 30, 2020

Pricing power in the freight market moves like a pendulum, and in 2020 the buyers (shippers and 3PLs) and sellers (carriers) of transportation capacity have seen the direction change multiple times.  Buyers gained an unexpected pricing advantage in the first and second quarters when capacity flooded the market from hard-hit sectors like automotive, manufacturing and foodservice during the COVID-19 lockdowns.