VW to Woo U.S. Car Buyers With New Design Language, Detailed Precision

January 2, 2013

Wards Auto –

Expect more emotional design language from Volkswagen as it looks to win over more U.S. consumers and increase its worldwide sales tally, its chief designer says.

The German auto maker has not been shy about its goal to deliver 800,000 vehicles in the U.S. in 2018, but to do that it has had to tweak some of its European-styled cars to meet American tastes.