American Honda keeps RPA as creative agency for Honda; Mullen picked for Acura

March 21, 2013

American Honda picked incumbent RPA to remain its advertising agency of record for the Honda brand after a three-month review while giving Acura’s creative business to Boston-based Mullen.

The decision announced Monday changes a 26-year relationship between RPA and Honda. RPA has carried the Honda brand since the agency was formed in 1986. It landed the account for Honda’s luxury Acura brand in 1999.