Auto advertisers hit it big in Super Bowl; Chrysler stands out

February 4, 2013

Auto advertisers were back in force in the 2013 Super Bowl with commercials that were funny and touching — with a few that just fell flat.

Social media promotions ahead of the game played a bigger role than ever this year as automakers sought to maximize the bang for their Super Bowl buck. Some of the game’s commercials were released up to a week ago to build buzz and get eyeballs on YouTube and Facebook.

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