Hyundai to Distance Brand From Kia With Cleaner Design Language

April 26, 2013

Peter Schreyer, who was so successful as Kia’s design boss that he was recently promoted to president of design at both Hyundai and Kia, says the two brands still are working on their future positioning and image.

“It is a challenge to separate the two,†he tellsWardsAuto. “We’re talking about how to define and strengthen both brands. Kia is younger, sporty and fresher, while Hyundai is more elegant, on the classical side. We need a strong direction for both.â€