Is Lincoln Driving Down Mercury’s Path?

March 13, 2013

There is increasing sentiment among some Fordemployees that it’s too late to save the Lincoln luxury brand, despite recent announcements that four new products would debut over the next four years.

Ford CEO Alan Mulally recently said Lincoln remains an integral part of Ford’s global ambitions. But in 2007, shortly after arriving from Boeing, Mulally expressed a similar sentiment when speaking about the now-defunct Mercury brand.