Mazda’s move: Upscale – U.S. sales goal: 400,000 units in 2016

November 26, 2012

Having languished for decades in a crowded field of mass-market nameplates, Mazda will reposition itself as a more premium brand, Mazda Motor Corp. CEO Takashi Yamanouchi said.

“The question is: In the global market, what is the significance of a player with a mere 2 percent?” Yamanouchi told Automotive News last week

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